Mini-MBA in
Chinese business

December 12 – 20, 2019 – in Shanghai

Join the Mini-MBA in Chinese Business by Fudan University School of Management and GoEast. The course lasts 9 days and starts December 12th. Scholarships available if you apply before November 1st.

Modules include:

  • Establishing business
  • Market entry
  • Understanding market forces
  • Marketing in China

  • Big data and AI
  • E-commerce & operations

The program in three minutes

In partnership with the Fudan University School of Management, the mini-MBA in Chinese business is an academic program that yields academic credits. It has two components:

  • Students will advance their professional skills through knowledge exchanges with leaders in all levels and sectors of business
  • Students will augment their experience with in-class lectures, seminars, case studies and a series of esteemed guest speakers.

Photos from previous editions

Program schedule

  • Thursday December 12:
    • Welcome & introduction
    • Lecture: Establishing business in China introduction
  • Friday December 13:
    • Understanding government, industries, people & consumption
    • Company visit #1
  • Saturday December 14:
    • Market validation with group for case study
  • Sunday December 15:
    • Market validation with group for case study
  • Monday December 16:
    • Market entry strategies lecture + workshop
  • Tuesday December 17:
    • Marketing in China
    • Company visit #2
  • Wednesday December 18:
    • Big data and AI
    • Company visit #3
  • Thursday December 19:
    • E-commerce & operations
    • Cultural experience
  • Friday December 20:
    • Presentation workshop
    • Presentations
    • Closing ceremony

What Do Students Receive?

  • 2 transferrable university level credits
  • A certificate issued by School of Management, Fudan University
  • Become an alumni of Fudan University & GoEast Mandarin
  • Network with Fudan students, alumni, and Shanghai businesses for further collaboration


  • $1400 USD (covers tuition, lecture materials, company visits, cultural events and welcome orientation).
  • $80 Application Fee


  • December 12th to 20th, 2019

Eligibility and requirements

  • Candidates must have a business related background;
    • either have finished a Master degree or MBA degree

    • Or have more than 5 years of working experience (experience in management or entrepreneurship preferred

Application deadline: November 29th (November 1st for scholarships)

Scholarship available

GoEast Language Center is giving away $7,700 USD total in scholarships so make sure you apply before the November 1st deadline.

NOTE: To apply for a scholarship you must have a valid passport and you must be a GoEast student or a student at a GoEast partner school. Scholarship money can only be used to pay the tuition for the 2019 mini-MBA in Chinese Business.

Scholarships offered

  • Half scholarship $700 USD (6 prizes)
  • Quarter scholarship $350 USD (10 prizes)

Program has limited seats:

Application deadline for scholarships is November 1st
(Non-scholarship deadline is 27th of November)

Make the most of your time in Shanghai by adding Mandarin immersion courses

GoEast’s intensive Mandarin courses last from December 2nd to  February 28th. You can join a course from 2 to 6 weeks. 

Programs include:

  • Beginner (HSK 1 / HSK 2)
  • Elementary (HSK 3)
  • Intermediate (HSK 4)
  • Hanzi
  • Business Chinese
  • Mini-MBA


Questions? Add GoEast’s Lynn on WeChat to chat directly, or fill in the form to send an email.

Fill in this form if you have questions about the mini-MBA in Chinese business. To apply, go to our application page.


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